Wednesday, March 10, 2021

This plus-size ad is just plain offensive

 Oversized dresses, baggy trousers and dark colors


For too long it was difficult for plus size women to buy something nice to wear. There is now a large market for plus-size clothing. Now an Asian ad for plus-size fashion is shocking with impossible images.

Obesity is no longer a problem. On the contrary: women stand by their curves and plus size is no longer a reason to hide. Models like Tess Holliday show how it is: Obesity is quite normal in our society. You can stand by it however you like. An Asian advertisement for plus sizes, however, spans the spectrum.

Take: A woman of normal weight, oversized stretch trousers and tuck them into one of the trouser legs for advertising purposes . The perhaps unintended message is obvious: A thin woman fits twice in her pants.

For a company looking to sell plus size pants, that might not be exactly the right message. Certainly there are ways to present the oversized trousers in a more appealing and less discriminatory way.



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